The Google Truck
The first thought I got on seeing this truck was “Google”, and thus the name “Google Truck”. I saw this somewhere near the border of Belgium & Netherlands on my way to Lisse in Netherlands. The sequence of colors is same as that used in Google’s logo except that the first letter here is in Green whereas it’s blue for Google. The colors get repeated in the same order again.
I tried finding out the meaning of the word ‘Boekestijn’. It’s apparently a Dutch last name and here it refers to the name of the company.